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UX Exploration
Personas
Aligning design drafts with user needs: How to avoid undesirable developments at an early stage
Designers and developers constantly have to make design decisions in their day-to-day work without always having suitable primary data from user research. Nevertheless, design drafts should always be oriented as closely as possible to the needs of the target group in order to prevent possible undesirable developments as early as possible and to improve the effectiveness of user-centered development.
Personas: How to develop practical target group profiles for an improved user experience
Personas help the members of your team to visualize the different requirement profiles of their target groups and internalize them for their daily work. As a central heuristic in day-to-day work, clarity and practical relevance are of great importance. We support you in developing personas that your team can actually work with – whether anecdotal or data-based, whether based on qualitative or quantitative data, whether as real-typical or ideal-typical personas. Our personas help you to improve the user experience, increase customer satisfaction and be more successful as a company.
Our approach to bringing our personas to life
We create customized personas for you that match the requirements and issues of your team.
By using scientific research methods, we create realistic profiles that accurately reflect the behavior and needs of your target groups.
Our personas allow you to better align your product development with the needs of your target groups in everyday life.
The risk of undesirable developments in product development is reduced by well-founded insights.
Together with our colleagues at SKOPOS ELEMENTS, we offer you an AI-supported chatbot that allows you to ask your personas questions about your ideas.
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Florian Tress
Senior UX Researcher