Testing
The most objective tests are the ones conducted by others, especially when the feedback isn’t easy to hear. Testing with real users is the quickest way to determine if your product or prototype is useful and intuitive. Through testing we uncover critical issues that cause users to stumble, opening up opportunities for improvement.
Early on in the development process, conducting research is a surefire way to derisk your product decisions. It helps assure you’re on the path toward success. Whether you’re working on a banking app, an online shopping experience, or a power tool that isn’t meeting sales goals, our expert team methodically questions and observes users in order to provide critical feedback for further development. And believe us: there are always changes to be made.
USABILITY TESTS
Usability Testing is a broad topic and a critical activity within the field of UX research. If you’d like to learn more about how we conduct usability tests for apps, websites, and products, there are comprehensive write ups on the automotive sector page.
UX ONLINE SURVEY
While Usability Testing helps highlight issues using a smaller audience, it’s important to quantify findings through statistical measures. By conducting UX Online Surveys, we can poll a broader audience resulting in more meaningful insights, helping further confirm your decisions.
TREE TESTING
Tree testing is the perfect tool for testing structures such as sitemaps or web shops. We like to think of it as testing the underlying framework before a beautiful design is put overtop of it. We’ll focus on things like grouping, organization, and assuring your vocabulary resonates with your users.
In this test, we may observe how easy it is for users to find products in your shop, noting each step along the way. The more efficiently users complete the tasks, the more effective your product or service is likely to be.
By the way: We recently helped a client test their well-known price comparison portal. After implementing our suggestions, their conversation rates significantly increased.
UX EXPERT REVIEW
Get your own private UX Researchers! Our UX experts will provide a quick evaluation of your product or service and direct support moving forward.
Our researchers, trained with an eye for usability, user behavior, and UX best practices will provide a comprehensive analysis of your product or concept. First, they will create a persona and define use cases. Then they will evaluate your product or concept according to the ISO 9241 standard and at the end of the day, you will be left with actionable insights for improvement.
