We evaluate digital products, services, and prototypes using appropriate UX evaluation methods so that you receive concrete recommendations for optimization. You get robust evidence of what works, where users struggle, and which adjustments have the greatest impact on clarity, task success, and conversion.
Usability Test
SKOPOS NOVA tests digital products and prototypes with real users based on realistic tasks (usability testing). We systematically observe interactions, identify barriers, misunderstandings, and drop-offs, and connect observations with context (goals, expectations, terminology). The result is a structured list of concrete usability issues with prioritization (quick wins vs. larger levers) and clear recommendations for UX design, content, and product decisions.
UX-Benchmarking
Our UX experts analyze your UX in comparison to relevant competitors (UX benchmarking) based on defined UX criteria, target groups, and usage scenarios. We evaluate multiple digital products along comparable tasks and make differences in clarity, efficiency, and friction visible. This provides a clear classification of your UX performance in the market – including identified best practices, recurring weaknesses, and concrete starting points for prioritization.
UX Online Survey
We collect structured user feedback through scalable UX online surveys, tailored to specific research or product goals – also usable internationally. The analysis is quantitative and segmented (e.g., target groups, usage frequency, devices, experience level). This provides a robust picture of user perceptions, expectations, and problem areas – as a basis for prioritization, hypotheses, and next iterations.
Quantitative UX Tests
SKOPOS NOVA analyzes user behavior using quantitative UX methods such as A/B testing, funnel/clickstream analysis, or event tracking. The focus is on measurable behavior and validating clear hypotheses (e.g., drop-off, activation, task success). This allows differences between variants or usage patterns to be evaluated statistically – including clear performance indicators and decision templates for product and UX.
Onsite Befragung
SKOPOS NOVA conducts short onsite surveys directly within the usage context of websites or apps. This allows us to capture feedback during actual interaction – close to the moment where friction occurs. It provides situational user feedback on motivation, comprehension issues, expectation mismatches, and user experience, complementing analytics data or traditional surveys.
Card Sorting & Tree Testing
We test information architectures with users to evaluate structure, navigation, and findability (card sorting & tree testing). Participants either categorize content or navigate through structures based on typical tasks. The result is a validated structural model showing how users expect, label, and actually find content – including clear indications of which categories, labels, or paths should be adjusted.
UX Scores
Our UX experts develop and measure UX scores tailored to your products, target groups, and strategic objectives. We complement standard metrics (e.g., satisfaction, effort, task success) with context-specific factors and clear measurement rules. This creates a consistent measurement model for UX quality that makes development over time, across releases, or between products visible, comparable, and manageable.
Check product or prototype: Usability Tests
We identify concrete barriers along real usage scenarios and prioritize improvements. We also consider the impact on key metrics such as conversion rate, user satisfaction, and task success to derive targeted optimization potential.
Position UX in the market: UX Benchmarking
We compare your experience to relevant competitors and highlight best practices. We prepare the results as a solid decision basis for strategic alignment at management level.
You need user feedback: UX Online Surveys
We capture usage behavior, expectations, and problem areas at scale and segment the results.
Make user behavior visible: Quantitative UX Tests
We analyze usage patterns, funnels, variants, and validate hypotheses based on data.
You need feedback in context: Onsite Surveys
We collect feedback directly during usage – close to moments of friction.
Navigation or structure is unclear: Card Sorting & Tree Testing
We evaluate findability, labels, and paths and derive concrete structural improvements.
Make UX measurable: UX Scores
We develop a consistent measurement model for UX quality to make development over time comparable.
THERE CAN’T BE GROWTH WITHOUT CHANGE
Our mission is to help companies reach higher levels.
Because we take bad UX personally.
Who is UX evaluation relevant for?
UX evaluation is relevant for product owners, product managers, UX researchers, and product teams who have a specific product or prototype and want to understand how real users actually complete tasks. It is typically used when there are differing internal assumptions (“it should work” vs. “users don’t understand this”) or when optimizations need to be prioritized. The results provide evidence for decision-making and help replace internal discussions with observable behavior and data.
When are usability tests useful?
Usability tests are useful when you want to see how users actually complete tasks – not just how they rate a product. This is especially relevant for new features or redesigned flows, critical conversion journeys (e.g., checkout, registration), and situations with many support requests or questions. The test reveals where users get stuck, misunderstand terminology, break expectations, or fail to find the next step – including concrete recommendations for UX design, content, or flow improvements.
How does UX benchmarking differ from usability tests?
Usability tests typically examine one product (or prototype) in depth and identify concrete issues in the flow. UX benchmarking compares multiple products side by side and evaluates them using the same tasks or criteria. This shows how well features perform compared to competitors, which solutions users perceive as more understandable or efficient, and where your product is stronger or weaker in direct comparison. Benchmarking is therefore mainly a market classification tool and helps define priorities and target levels.
When are UX online surveys useful?
UX online surveys are useful when you need feedback from a large number of users – for example, to quantify perceptions, expectations, and common problem areas and analyze them by segments. Typical questions include: What is unclear or confusing? Which features are used or ignored? How is the overall experience perceived (e.g., effort, clarity, trust)? Surveys are particularly useful when you want to support prioritization with data or measure changes over time.
When should I use quantitative UX tests?
Quantitative UX tests are used when you want to compare variants or versions and measure differences reliably – for example, two designs, two texts, or two process variants. Typical methods include A/B testing in live products, click/usage data analysis, funnel analysis, and identifying drop-off points. This allows you not only to see what happens, but also to statistically evaluate which variant performs better (e.g., lower drop-off, higher activation, faster completion).
How do onsite surveys differ from online surveys?
Onsite surveys take place directly during the use of a website or app; online surveys are completed independently. The key difference is timing: onsite captures immediate reactions during usage (e.g., “What was missing just now?”), while surveys reflect an overall evaluation after the experience. Onsite surveys therefore often reveal situational barriers and expectation mismatches that are less visible in traditional surveys because they are highly context-dependent.
When are card sorting and tree testing useful?
Card sorting and tree testing are useful when you want to check whether users find content where they expect it – and whether labels, categories, and paths match their mental models. Card sorting shows how users would group and label content themselves. Tree testing evaluates whether an existing navigation structure is understandable and whether tasks can be completed without detours. Both are especially useful when menus, categories, or information architecture need to be redesigned.
When is a UX score useful?
A UX score is useful when you want to compare UX over time, across releases, or between products. It consolidates aspects such as clarity, effort, task success, or perceived friction into a consistent evaluation system with clear measurement rules. This is especially helpful when UX should not only be discussed but regularly measured, tracked, and used as a KPI or quality indicator in decision-making.
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