Services > UX Evaluation
UX Evaluation
UX Scores
The challenge of objective UX measurement: why standardized metrics are not enough
Many companies are faced with the challenge of measuring the user experience of their digital products objectively, reliably and validly. Standardized UX metrics often fall short here, as they do not fully capture the specific requirements and expectations of the individual user groups and also do not take into account the strategic objectives of the company.
Personalized UX Scores: Analysis tailored to your company and your target group
We create and validate personalized UX Scores for you that are tailored to your company, your products and services, and your target group. In doing so, we pay particular attention to the typical methodological context in which the data is collected, for example, whether the score is used in qualitative one-on-one interviews or in quantitative surveys.
At the beginning of the process, we hold a workshop with you in which we compile all the existing information that is relevant for the score. This includes strategic guidelines (e.g. brand guide, design guide) and conceptual considerations (e.g. focus on aesthetic appeal, functionality, reputation), as well as existing findings and insights. If necessary, it is worthwhile to collect specific data for the score at this point. We then design a UX score that we validate and optimize step by step to ensure that you receive meaningful insights.
We make the user experience measurable!
User-centered approach: With the UX Score, we focus on the needs and expectations of your target group.
Customized solutions: We tailor the UX Score to your specific business goals and the user experience of your target group.
Data-driven analyses: We use quantitative and qualitative methods to create well-founded scores.
Benchmarking: The UX Scores are designed to be used in different studies and to ensure a high degree of comparability.
Transparent reporting: Clear and comprehensible reports to support your decision-making.
Contact us
Dr. Leonie Nowack
Senior UX Researcher