Services > UX Evaluation
UX Evaluation
Usability Test
How a lack of usability can have a negative impact on brand perception and sales
Many companies face the challenge of developing digital and haptic products that are intuitive and user-friendly. There is often a lack of in-depth knowledge about how real users interact with a website, app or software. Without this insight, there is a risk that usability issues go undetected, leading to user frustration, increased bounce rates and ultimately lost revenue. A poor user experience can also have a negative impact on brand perception and make customer loyalty more difficult.
Usability tests: identify weak points and improve user-friendliness
Our usability tests offer a targeted and effective method for checking and optimizing the user-friendliness of your haptic or digital products. By observing and analyzing the behavior of real users in realistic usage scenarios, we identify weaknesses and barriers in the user experience. Our experts carry out these tests under controlled conditions using state-of-the-art technologies to record and analyze user interactions. The results provide detailed insights into the user experience and reveal specific problem areas that require improvement. Based on the test results, we develop concrete recommendations and proposed solutions to help you significantly improve the usability of your product. In this way, you can ensure that your digital products are not only functional, but also intuitive and pleasant to use, which strengthens the satisfaction and loyalty of your users.
Our usability tests meet the highest standards
Usability tests are our bread and butter - we have many years of experience with (almost) all types of haptic and digital products.
We offer a genuine expert analysis: an expert evaluation of the test results for well-founded recommendations for action.
We test under conditions of use that are as real as possible to ensure authentic results: either at home via online interviews, in the studio with appropriate materials or in diary studies in which we accompany users for weeks.
If desired, we also use app-based methods such as eye tracking to analyze user interaction in greater depth.
We use a mixed-methods approach: in addition to pure observation, we also use elements of in-depth interviews and UX tools such as card sorting, validated questionnaires and persona exploration to design the usability tests according to your wishes.
Contact us
Melanie Kröger
UX Research Manager