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UX Evaluation
Card Sorting & Tree Testing
Effective navigation: how cluttered menus can impair the user experience
Websites tend to develop their navigational structures according to the immediate needs of the company. New products and content are often integrated into the existing menus without keeping an eye on the big picture. This often leads to cluttered structures with too many menu items that users can hardly find their way around in. The reason for this is that the development process does not focus on the users’ mental model, but on the company’s internal organization.
How card sorting and tree testing effectively improve your information architecture
With the help of our combined card sorting and tree testing approach, we can collect user input on your existing or newly developed navigation structure. Card sorting allows you to understand which content users associate with each other and how they group, organize, structure, and label them. The extent to which this organization proves to be applicable in practice can be examined with the help of a tree test, in which users go through the website based on search tasks, so that insights can be gained into the order of topics and the effort required to achieve a goal.
We don’t leave the intuitive information architecture to chance
User-oriented categorization that reflects the user's mental model.
Efficient information organization that better structures complex tables of contents and submenus so that information can be found more easily.
Testing of existing and theoretically developed menu structures in practice to ensure that they are actually user-friendly.
Option to test different navigational structure variants against each other to identify the most effective.
Insights into the time taken to complete tasks and click paths help to optimize navigation structures and avoid potential confusion.
Combine all analysis methods in one tool with live reporting via an interactive dashboard.
Development of new navigation structures or modification of individual elements in a workshop with our UX experts.
Contact us
Michelle Baumbach
UX Research Manager