With UX Exploration (discovery research / user research), we help you ask the right questions early and gain robust user insights before investing in solutions. We identify user needs, usage contexts, and relevant pain points, and make opportunities, risks, and assumptions visible. This enables you to set clear priorities and justify upcoming product decisions in a structured and transparent way.
In-Depth-Interviews (IDIs)
In in-depth interviews (qualitative user interviews), our UX research team uncovers the key “why” questions: what users expect and why, which terms they use, how they interpret content and interactions, and where barriers arise before they reach their goals.
We design the interview guide, recruit suitable participants (optionally via established recruitment processes), and conduct sessions remotely or on-site. From statements, examples, and context, we derive patterns, usage and purchase triggers, and concrete pain points along your customer journey.
You receive prioritized opportunities, clear hypotheses/assumptions, and actionable recommendations for concept, content, and interaction design.
Group Discussions
SKOPOS NOVA moderates focus groups in a way that turns opinions into actionable decision foundations. Together, we refine goals, target groups, and stimuli and develop a discussion guide tailored to your specific question – e.g., for variant comparisons, prioritization, concept validation, or assessing structure and language clarity.
We run sessions in a structured way, manage group dynamics, and ensure all relevant perspectives are captured.
You receive distilled insights with clear priorities, coherent argumentation lines, and concrete recommendations for the next iteration of concept, content, and UX.
Personas
SKOPOS NOVA creates data-driven personas so your team has a shared, reliable understanding of key user groups and usage situations.
We analyze existing sources (e.g., interviews, support/community feedback, prior research findings) and supplement them if needed with additional research. From this, we develop a persona set with clear profiles: goals, tasks/JTBD (where applicable), usage contexts, expectations, and typical barriers.
You receive persona cards and a concise interpretation of implications for information architecture, content, and interaction – including concrete recommendations on which requirements should be addressed first in development and roadmap planning.
Customer Journey Mapping
With customer journey mapping (journey map / touchpoint analysis), SKOPOS NOVA shows where time is lost, expectations break, or handovers between channels fail in your customer journey.
We consolidate existing insights, enrich them with user feedback, and align stakeholders into a shared view – from initial entry and orientation through usage to problem resolution.
You receive a journey map highlighting key moments, information needs, pain points, and friction points – including prioritization of what should be improved first. From this, we derive concrete recommendations on which changes in UX, content, or process will have the greatest impact and what next steps are most meaningful.
UX Communities
With UX communities, you shorten the time from “question” to “answer” by maintaining a permanent user panel (research panel) for quick checks and short deep dives.
SKOPOS NOVA builds the community, defines recruitment, rules, and consent processes, and develops suitable formats for fast validation (e.g., concept checks, prototype feedback, language/structure tests). In ongoing operations, we manage invitations, moderation, and analysis.
The technical and operational implementation of the community infrastructure is carried out in collaboration with SKOPOS CONNECT, ensuring scalable panel and field management that reliably supports continuous UX research processes.
You receive regular syntheses that reveal patterns over time and derive concrete recommendations for backlog prioritization, prototype improvements, and decisions regarding content and flows.
Deep understanding: When you are in the concept phase or discussing a feature but lack insight into motivations, expectations, and terminology, in-depth interviews (IDIs) are ideal. They uncover motivations, usage contexts, and barriers – especially valuable pre-launch when assumptions are still flexible.
Aligning perspectives: When you need to capture multiple viewpoints and understand differences between user groups, group discussions are useful – e.g., for variant comparisons, prioritization, or language/structure validation.
Sharpening target groups: When your product is growing, new segments emerge, or teams lack a shared understanding of users, personas provide alignment and help consistently prioritize requirements in development and roadmap planning.
Making experiences visible: When CX or service issues occur and it is unclear where they originate, customer journey mapping reveals cross-channel friction points and makes priorities for UX, content, and processes tangible.
Continuous validation: When you make frequent decisions but don’t want to run a full research project each time, a UX community (user panel/research panel) is suitable – for quick checks, prototype feedback, and longitudinal comparisons.
THERE CAN’T BE GROWTH WITHOUT CHANGE
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Because we take bad UX personally.
Which method fits my question best: IDIs, group discussions, personas, or customer journey mapping?
The choice depends on whether you want to understand causes, compare options, or structure complexity across channels. IDIs are best when you need deep insight into individual motivations, expectations, language, and barriers. Group discussions are useful when you want to compare perspectives or evaluate different concepts or variants. Personas and customer journey mapping synthesize insights: personas provide reliable user group profiles, while journey maps visualize touchpoints, friction points, information needs, and priorities.
In which product phase (idea, concept, prototype, live product) does each method deliver the most value?
IDIs provide value in all phases: early on to understand needs, contexts, and jobs-to-be-done, and later to explain the “why” behind metrics or feedback. Group discussions work best when concrete options exist (e.g., concept variants or different wording/structure approaches). Personas are especially valuable when multiple stakeholders and sources need alignment. Journey mapping is strongest when you need to prioritize cross-channel experiences, especially before a relaunch or when recurring CX issues occur.
How many users do we need for reliable results, and how much does this depend on target group and use case?
A commonly cited guideline (Nielsen Norman Group) suggests that around five users can uncover a large share of major usability issues in many cases. However, the right sample size depends on your goal: are you evaluating a single flow or exploring diverse contexts, segments, and decision journeys? Once multiple target groups or complex journeys are involved, more participants or structured sampling is usually required. We are happy to help define a robust setup for your specific use case.
How are suitable participants recruited, and can we also reach hard-to-access target groups?
Recruitment starts with clear criteria: who qualifies, which attributes are essential, and who should be excluded. Together, we define a screening questionnaire and quotas if multiple segments are involved. We typically handle recruitment via specialized partner agencies, selected based on target group, market, and channel. Hard-to-reach audiences are also possible – success depends on realistic criteria, timing, and appropriate incentives.
Remote or on-site: what criteria determine the setup, and what does it mean for timing, cost, and quality?
Remote studies are often more efficient when users are geographically distributed, fast iteration is required, or real-world usage context is important. On-site studies are especially valuable for complex tasks, sensitive topics, hardware-related usage, or environment-dependent behavior (e.g., retail, workshops, devices). Timing and cost are usually driven more by recruitment and logistics than by the method itself. Both setups can deliver high-quality results when tasks, moderation, and documentation are well designed.
What materials do we need to provide to start a study?
Usually, a clear decision need is sufficient: what questions should be answered and what decision follows (e.g., prioritization, concept choice, MVP scope). Helpful inputs include prototypes or current versions (if available) and existing knowledge from research, support, or analytics. If nothing clickable exists yet, sketches, screenshots, or process descriptions are enough. We jointly develop tasks, guides, and study design from there – no fully polished materials are required.
In what format do we receive results, and how is implementation supported?
Typical outputs include a presentation report, synthesized findings with evidence (e.g., quotes, observations, sometimes clips), and a prioritized list of findings and recommendations. We often add concrete implications for UX, content, and process – e.g., as requirement lists, hypothesis lists, or suggested next experiments/tests. We also recommend a results workshop to validate insights, define priorities, and translate findings into actionable backlog and roadmap items.
What does “UX Community” mean in practice: how does operation work (invitation, activation, moderation, privacy), and how do we ensure continuous user feedback?
A UX community is a closed online platform with a stable pool of users (research panel) who repeatedly provide feedback on ideas, concepts, and prototypes. SKOPOS NOVA sets up the community, manages recruitment and onboarding, defines rules, consent, and roles, and ensures proper data protection processes. In ongoing operations, we plan and moderate activities with you, manage invitations and engagement, and analyze results in regular cycles. This provides continuous feedback with trend and pattern insights – without restarting research projects each time.
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